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This issue previews many of the important events taking place at this year's show and highlights some changes and opportunities. So, buckle up. We are counting down to IPC APEX EXPO 2024.
Getting to Know Your Designer
In this issue, we examine how fabs work with their design customers, educating them on the critical elements of fabrication needed to be successful, as well as the many tradeoffs involved. How well do you really know your customer? What makes for a closer, more synchronized working relationship?
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5G is Coming With Quantum-Level Advances and Features
November 20, 2019 | Dan FeinbergEstimated reading time: Less than a minute
I am sure that, by now, all of you have heard about 5G (the fifth-generation of mobile phone and data communication standards). I am also relatively sure that many of you think that this means neat, new cellphone features, and perhaps more texting and selfie abilities. While that may be true, getting a new cellphone for those reasons would be like getting a new car because you want a different color.
First, you may want to familiarize yourself with what came with the first four generations and what they have given us over the last 35– 40 years. If you want a detailed primer on the various generations and what they enabled, you might want to review our previous article on that topic.
Generations of Mobile Communication Networks
Mobile communication networks are grouped into generations. The first-generation (1G, although not named as such) was an analog system introduced in the early 1980s. The second-generation (2G, for example, GSM) was digital and made short messages (or short message service, SMS) available for the wide public in the 1990s.
To read this entire article, which appeared in the November 2019 issue of PCB007 Magazine, click here.
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Seeking Employment: Meet Gary Turner
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It’s Only Common Sense: Get to Know Your Customers
03/18/2024 | Dan Beaulieu -- Column: It's Only Common SenseNo matter what business you are in, understanding your customers is crucial if you want to thrive. You must have a complete understanding of who they are, their business, and what it takes to be successful. In short, you have to see things from their perspective. Too often, we assume we know who our customers are and what they want, but without the proper research and vetting, we can be wrong, which can really send us on the wrong path when it comes to accurately providing them exactly what it is they need from us, our products, and our services.
The Shaughnessy Report: The Myriad Opportunities—and Challenges
03/12/2024 | Andy Shaughnessy -- Column: The Shaughnessy ReportIf you look at the current state of PCB design, there are a lot of positive indicators. We have almost full employment in this great career that appeals to the techie side of the brain as well as the artistic side. You can make good money as a designer without ever seeing the inside of a college. This segment is in constant flux. It’s challenging, and that’s part of what makes it fun. But there’s one big problem: There aren’t enough designers, and the problem is likely to get worse before it gets better.
Dan Beaulieu: It’s All About the Customer Experience
03/11/2024 | Nolan Johnson, PCB007Dan Beaulieu is an industry expert in sales and marketing who understands the unique dynamics of working in both B2B and B2C efforts. Through his work with companies across the electronics manufacturing industry, Dan advocates for businesses to always deliver a top-notch customer experience. Customer experience may not stop world wars—or might it? Read on to get a perspective that only Dan Beaulieu can deliver.