Getting Connected with Social Media: Can You 'Game' the LinkedIn Publishing Algorithm?

Dear readers, this is my last column. After five years, 256 columns and 150,000 words on sales and social media, I am hanging up the keyboard. Why? Well, when I first started this column, I had a lot of relationships in the PCB industry, and this figured to be where work would come from for me. And it did—for a while. 

But then I started to build a following on LinkedIn, based on my weekly posts there. And business started coming my way from that following. I started a program of introducing my LinkedIn connections to possible business partners and they started sending prospective customers to me. 

Before writing this, I looked through my books and found that 100% of my new clients in the past year were people I did not know one year ago. They either found me on LinkedIn or were referred to me by one of my LinkedIn connections. 

So I am proof that this social media stuff works. And I still firmly believe that social media—in particular LinkedIn, but also YouTube and Twitter—can work for manufacturers out there. It allows you to show, very inexpensively, that you are a company—or a person—to be taken seriously.  Guy Kawasaki said it best a few years ago, “Social media is for people with brains, but no money.” 

To everyone who has read my columns over the past five years, thank you. And now to the column. 

I have been publishing on LinkedIn for eighteen months now, and have written a hundred or so posts. I was looking at some of my posts and the engagement they had generated and wondered if any of the obvious factors really had any bearing. So I compared how my posts had done with other people who publish on LinkedIn and I compared their statistics with mine to see if there were clues that were precursors to success. 

I concluded that the following have little or no bearing on how much engagement a post gets. 

1. The total number of posts published on LinkedIn do not matter.

Your total number of posts published seems to have no bearing on the success of future posts, that is, people who have many more posts than I do don’t seem to average more views and engagement with their posts than me. Of course, their aggregate views may be higher. If I have 20 posts at 200 views and they have 40 posts at 200 views, they have more total views. 

Lesson learned: Don’t be deterred from publishing your own posts on LinkedIn because you can never catch up to someone who has posted every week for the last two years. You are starting with a fresh page, but so is that prolific person who posts each week. 

2. Engaging with other people’s posts and updates has no discernible effect.

I looked through the activity for 10 people who publish their own posts on LinkedIn. More engagement with other people’s posts and status updates does not necessarily appear to lead those people to your posts. Several people I looked at have three and four times the number of status updates and comments on other people’s posts as I did in the last month, yet seemed to average the same post statistics as I did. 

Lesson learned: You don’t need to strive to be visible on LinkedIn for your posts to be successful. 

3. Monster posts don’t have much, if any, spillover effect on future posts.

Having a monster post with tons of views and engagement doesn’t necessarily help with the next post’s reception. I have even seen this with the influencer posts:

  • Jeff Haden’s November 17, 2015 post: 546,000 views
  • Jeff Haden’s next post on December 3, 2015: 23,000 views  

Lesson learned: Don’t think that a monster post is necessary to be successful. And if you have a monster post, don’t think you can cruise from now on based on that post. You are guaranteed no views or comments on your next post—just ask Jeff. 

4. Post frequency has no impact. 

Publishing more often doesn’t seem to change the results on a per-post basis, even if you post once a month, twice a month, every week, or multiple times a day! I reviewed several people who post a lot less often than I do and much more often than I do and our statistics were very close. 

Lesson learned: Post on your own schedule, not someone else’s. 

5. People with larger numbers of followers do not get more views per follower. 

I have 5500 followers. Jeff Haden has 890,000 (between the time I wrote this and published it he may have picked up another 5500). I did some calculations based on the last nine posts we have each published (Jeff has only published nine times in the past year). Some interesting results:

Jeff’s number of followers is more than 160x mine. Here are three observations:

  1. Jeff has better statistics than I do (that was the easy observation).
  2. My stats might be comparable to Jeff’s if I took the time to increase the size of my network 160x.
  3. Jeff’s views and likes per follower are slightly higher than mine, but his comments are much lower. This argues that there is no exponential engagement accelerator with a larger following (for example a following twice as big doesn’t yield two and a half times the engagement).   

Grand Conclusion: You can’t “game” (or trick or deceive) the LinkedIn algorithm with any of these things. 

However, based on my own experience, here are five factors that do seem to affect overall engagement:

  1. Writing quality: Not as big a factor as you would think, but being able to write in an interesting and engaging style helps.
  2. Photo or illustrations: Having no photo is bad. Using a stock photo is better than nothing. Using something original beats using a stock photo. How much better stock and original photos are is open to debate. 
  3. Headline: Better headlines lead to more views and engagement. I know this from my own experience. 
  4. Post topics: On LinkedIn, a post on social selling will do better than a post on coal mining in Armenia (now I have probably offended all the Armenians).
  5. Luck: LinkedIn has decided to put my posts in Pulse channels a few times. I usually tweet at them to feature my post (except when I have been skeptical of something LinkedIn has or has not done) and have been successful maybe one in ten times. Considering LinkedIn has 130,000-plus posts to choose from every week, I consider myself lucky to have been featured at all.  

And one last point on your number of followers. Regular readers who like, comment and share your posts should help. I have a pretty good following (thank you), but ironically, due to the nature of LinkedIn’s lousy notifications algorithm, only a very few of them actually do get notified when I post.

Hmm...looks like I won’t be notifying LinkedIn about this post either.  

Bruce Johnston is an authority on using LinkedIn to increase B2B sales. He has more than 30 years’ experience in high-tech sales and management and more than 10 years working in the PCB industry. To read past columns or to contact Bruce, click here.

 

Back

2017

Getting Connected with Social Media: Can You 'Game' the LinkedIn Publishing Algorithm?

01-31-2017

Dear readers, this is my last column. After five years, 256 columns and 150,000 words on sales and social media, I am hanging up the keyboard. Why? Well, when I first started this column, I had a lot of relationships in the PCB industry, and this figured to be where work would come from for me. And it did—for a while.

View Story

Getting Connected with Social Media: Why I Don’t Trust Social Media Statistics or Social Selling Statistics

01-24-2017

Last spring, I wrote about a hoary old (for social media) statistic and showed how people liked to take it completely out of context to use as proof of whatever it was they were flogging. Well, it hasn’t stopped. I found more. Here are four of them.

View Story

Getting Connected with Social Media: Why Most Outreach Messages Fail on LinkedIn

01-17-2017

LinkedIn announced Q3 2016 results on October 27. There are now 467 million LinkedIn members. They also announced 106 million unique monthly logins, which means that 106 million people now log in once a month or more.

View Story

Getting Connected with Social Media: Writing Good Headlines—The One Skill You Really Need on LinkedIn

01-10-2017

The purpose of your LinkedIn Profile’s headline is to get people to read your Profile. And the profile headline has the distinction of being the most under-utilized part of most people’s profiles. Why? Because most people just list their title.

View Story

Getting Connected with Social Media: The Calm before the LinkedIn Storm?

01-03-2017

In the announcement accompanying the LinkedIn acquisition, Microsoft made it clear that one of their goals was the “acceleration” of premium membership sales. A few weeks ago, I suggested that the big opportunity was in Sales Navigator subscriptions. Now it appears LinkedIn has begun setting the stage to start herding members currently using free accounts for business purposes towards Sales Navigator or Business Premium accounts.

View Story
Back

2016

Getting Connected with Social Media: Can You 'Game' the LinkedIn Publishing Algorithm?

01-31-2017

Dear readers, this is my last column. After five years, 256 columns and 150,000 words on sales and social media, I am hanging up the keyboard. Why? Well, when I first started this column, I had a lot of relationships in the PCB industry, and this figured to be where work would come from for me. And it did—for a while.

View Story

Getting Connected with Social Media: Why I Don’t Trust Social Media Statistics or Social Selling Statistics

01-24-2017

Last spring, I wrote about a hoary old (for social media) statistic and showed how people liked to take it completely out of context to use as proof of whatever it was they were flogging. Well, it hasn’t stopped. I found more. Here are four of them.

View Story

Getting Connected with Social Media: Why Most Outreach Messages Fail on LinkedIn

01-17-2017

LinkedIn announced Q3 2016 results on October 27. There are now 467 million LinkedIn members. They also announced 106 million unique monthly logins, which means that 106 million people now log in once a month or more.

View Story

Getting Connected with Social Media: Writing Good Headlines—The One Skill You Really Need on LinkedIn

01-10-2017

The purpose of your LinkedIn Profile’s headline is to get people to read your Profile. And the profile headline has the distinction of being the most under-utilized part of most people’s profiles. Why? Because most people just list their title.

View Story

Getting Connected with Social Media: The Calm before the LinkedIn Storm?

01-03-2017

In the announcement accompanying the LinkedIn acquisition, Microsoft made it clear that one of their goals was the “acceleration” of premium membership sales. A few weeks ago, I suggested that the big opportunity was in Sales Navigator subscriptions. Now it appears LinkedIn has begun setting the stage to start herding members currently using free accounts for business purposes towards Sales Navigator or Business Premium accounts.

View Story
Back

2015

Getting Connected with Social Media: Can You 'Game' the LinkedIn Publishing Algorithm?

01-31-2017

Dear readers, this is my last column. After five years, 256 columns and 150,000 words on sales and social media, I am hanging up the keyboard. Why? Well, when I first started this column, I had a lot of relationships in the PCB industry, and this figured to be where work would come from for me. And it did—for a while.

View Story

Getting Connected with Social Media: Why I Don’t Trust Social Media Statistics or Social Selling Statistics

01-24-2017

Last spring, I wrote about a hoary old (for social media) statistic and showed how people liked to take it completely out of context to use as proof of whatever it was they were flogging. Well, it hasn’t stopped. I found more. Here are four of them.

View Story

Getting Connected with Social Media: Why Most Outreach Messages Fail on LinkedIn

01-17-2017

LinkedIn announced Q3 2016 results on October 27. There are now 467 million LinkedIn members. They also announced 106 million unique monthly logins, which means that 106 million people now log in once a month or more.

View Story

Getting Connected with Social Media: Writing Good Headlines—The One Skill You Really Need on LinkedIn

01-10-2017

The purpose of your LinkedIn Profile’s headline is to get people to read your Profile. And the profile headline has the distinction of being the most under-utilized part of most people’s profiles. Why? Because most people just list their title.

View Story

Getting Connected with Social Media: The Calm before the LinkedIn Storm?

01-03-2017

In the announcement accompanying the LinkedIn acquisition, Microsoft made it clear that one of their goals was the “acceleration” of premium membership sales. A few weeks ago, I suggested that the big opportunity was in Sales Navigator subscriptions. Now it appears LinkedIn has begun setting the stage to start herding members currently using free accounts for business purposes towards Sales Navigator or Business Premium accounts.

View Story
Back

2014

Getting Connected with Social Media: Can You 'Game' the LinkedIn Publishing Algorithm?

01-31-2017

Dear readers, this is my last column. After five years, 256 columns and 150,000 words on sales and social media, I am hanging up the keyboard. Why? Well, when I first started this column, I had a lot of relationships in the PCB industry, and this figured to be where work would come from for me. And it did—for a while.

View Story

Getting Connected with Social Media: Why I Don’t Trust Social Media Statistics or Social Selling Statistics

01-24-2017

Last spring, I wrote about a hoary old (for social media) statistic and showed how people liked to take it completely out of context to use as proof of whatever it was they were flogging. Well, it hasn’t stopped. I found more. Here are four of them.

View Story

Getting Connected with Social Media: Why Most Outreach Messages Fail on LinkedIn

01-17-2017

LinkedIn announced Q3 2016 results on October 27. There are now 467 million LinkedIn members. They also announced 106 million unique monthly logins, which means that 106 million people now log in once a month or more.

View Story

Getting Connected with Social Media: Writing Good Headlines—The One Skill You Really Need on LinkedIn

01-10-2017

The purpose of your LinkedIn Profile’s headline is to get people to read your Profile. And the profile headline has the distinction of being the most under-utilized part of most people’s profiles. Why? Because most people just list their title.

View Story

Getting Connected with Social Media: The Calm before the LinkedIn Storm?

01-03-2017

In the announcement accompanying the LinkedIn acquisition, Microsoft made it clear that one of their goals was the “acceleration” of premium membership sales. A few weeks ago, I suggested that the big opportunity was in Sales Navigator subscriptions. Now it appears LinkedIn has begun setting the stage to start herding members currently using free accounts for business purposes towards Sales Navigator or Business Premium accounts.

View Story
Back

2013

Getting Connected with Social Media: Can You 'Game' the LinkedIn Publishing Algorithm?

01-31-2017

Dear readers, this is my last column. After five years, 256 columns and 150,000 words on sales and social media, I am hanging up the keyboard. Why? Well, when I first started this column, I had a lot of relationships in the PCB industry, and this figured to be where work would come from for me. And it did—for a while.

View Story

Getting Connected with Social Media: Why I Don’t Trust Social Media Statistics or Social Selling Statistics

01-24-2017

Last spring, I wrote about a hoary old (for social media) statistic and showed how people liked to take it completely out of context to use as proof of whatever it was they were flogging. Well, it hasn’t stopped. I found more. Here are four of them.

View Story

Getting Connected with Social Media: Why Most Outreach Messages Fail on LinkedIn

01-17-2017

LinkedIn announced Q3 2016 results on October 27. There are now 467 million LinkedIn members. They also announced 106 million unique monthly logins, which means that 106 million people now log in once a month or more.

View Story

Getting Connected with Social Media: Writing Good Headlines—The One Skill You Really Need on LinkedIn

01-10-2017

The purpose of your LinkedIn Profile’s headline is to get people to read your Profile. And the profile headline has the distinction of being the most under-utilized part of most people’s profiles. Why? Because most people just list their title.

View Story

Getting Connected with Social Media: The Calm before the LinkedIn Storm?

01-03-2017

In the announcement accompanying the LinkedIn acquisition, Microsoft made it clear that one of their goals was the “acceleration” of premium membership sales. A few weeks ago, I suggested that the big opportunity was in Sales Navigator subscriptions. Now it appears LinkedIn has begun setting the stage to start herding members currently using free accounts for business purposes towards Sales Navigator or Business Premium accounts.

View Story
Back

2012

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
Back

2011

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
Back

2010

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
Back

2009

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
Back

2008

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
Back

2007

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
Back

2006

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
Back

2005

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
Back

2004

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
Back

2003

Social Media Isn't Free

12-31-2012

There are three things that you give in return for the right to use a social network. Each may have a small cost and, in aggregate, they are usually well worth the benefits you receive, but you should probably be more aware of them than you are now.

View Story

The Return of the Social Media Mythbusters

12-24-2012

So, you think you know all there is to know about using social media to boost your company's image and sales? Think again. Bruce Johnston does a bit of digging to debunk several myths related to Facebook, Twitter, Google+, LinkedIn, and more.

View Story

A Short Course: Using Social Media to Generate Sales Leads

12-17-2012

Social media requires a different mindset, but it's not rocket science. Bruce Johnston tells you what you must do to get sales leads and turn them into sales using social media.

View Story

Stop Selling on Price: Ways Social Media Can Help, Part II

12-10-2012

How can companies use social media to earn higher prices? By building trust and credibility--traits that customers will pay more for.

View Story

Stop Selling on Price: Nine Ways Social Media can Help

12-03-2012

Social media can help companies stop competing on price by increasing a company's reach; that is, the number of people that know about the company. The more people that know about a company, the larger the number of people where price is not their prime consideration in selecting a vendor.

View Story

Using Social Media Marketing to Increase Brand Awareness

11-19-2012

Everyone asks me where to put their content. With so many platforms to choose from, which is best for your purposes? Easy. Go where your customers are.

View Story

The Five Types of Salespeople You Find on LinkedIn

11-12-2012

Salespeople often take different approaches to LinkedIn, and Bruce Johnston sees the same types over and over again. Follow along and see how many of these people you've come across.

View Story

Not Using Social Media? Here's What You're Missing

11-05-2012

Social media allows you the opportunity to be perceived as a leader. Presidents and CEOs who are active and speak out on social media are seen as industry leaders. They aren’t just worried about what’s going on in their plant; they have something to say about things affecting their industry.

View Story

Do You Really Need Social Media? Take the Quiz

10-29-2012

Social media: It's about business, money, finding more prospects, making more sales, and having better, deeper relationships with your customers. Social media can help you become more profitable and put dollars in your pocket.

View Story

Five Ways to Scope Out Vendors Using LinkedIn

10-22-2012

What can you tell about a company from its presence on LinkedIn? A lot. There are tools and tricks found on LinkedIn that can help you figure out quite a bit about a company.

View Story
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