IDC: Indonesia’s Smartphone Market Starts the Year with a Strong 27.4% Growth in 1Q24
May 16, 2024 | IDCEstimated reading time: 1 minute
Indonesia’s smartphone market grew sharply at 27.4% year-over-year (YoY) and 11.5% quarter-over-quarter (QoQ) to 10 million units in 1Q24, according to International Data Corporation’s (IDC) Worldwide Quarterly Mobile Phone Tracker. Vendors were able to bring in significant shipments to capitalize on the Ramadan season. After a few quarters of low shipments, vendors stocked up the channels, setting the stage for strong growth in 1Q24.
Higher-priced smartphones in the US$600+ segment continued to grow significantly in 1Q24 at 12.8% YoY, led by Apple. The mid-range segment of US$200<US$600 had the highest growth at 73.4% YoY, as Apple, Samsung, vivo, and Xiaomi grew sharply in this price segment. The lower-end segment of <US$200 also grew at a whopping 17.8%, led by Transsion. Average Selling Price (ASP) was relatively stable as it grew 1.6% YoY, reaching US$215 in 1Q24.
5G share increased significantly to 28.2%, from 17.6% in 1Q23. The sharp increase was driven by new model releases as more vendors expanded their 5G offerings. 5G growth in this quarter was mostly driven by OPPO, vivo and Xiaomi, while Samsung continued to lead the 5G market with their expansive 5G offerings. ASP dropped 21.3% YoY and 23.4% QoQ, reaching US$469 in 1Q24.
“Vendors will try to continue this momentum, through channel expansion, price cuts, and doubling down on marketing strategies, while also facing external challenges such as increasing manufacturing and material costs, weakening rupiah, and uncertain geopolitical situation at the global level,” says Vanessa Aurelia, Research Analyst, IDC Indonesia.
Suggested Items
India's Wearable Device Market Grew 2.1% YoY in 1Q24 to 25.6 Million Units
05/24/2024 | IDCAccording to International Data Corporation’s (IDC) India Monthly Wearable Device Tracker, India’s wearable device market grew by 2.1% year-over-year (YoY) to 25.6 million units after growing by at least double digits consecutively since 4Q17.
India PC Market Grew 2.6% YoY in 1Q2024 with 3.07 Million Units Shipped
05/20/2024 | IDCAccording to recent data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, India’s traditional PC market (inclusive of desktops, notebooks, and workstations) shipped 3.07 million units in 1Q2024, up 2.6% year-over-year (YoY).
IDC: Indian Smartphone Market Grew by 11% YoY in 1Q24 to 34 Million Units
05/14/2024 | IDCAccording to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, India’s smartphone market shipped 34 million smartphones in 1Q24, with 11.5% growth YoY (year-over-year), making it the third consecutive quarter of growth in shipments.
Australia PC Market Declined by 9.8% to 4.2 Million Units in 2023
03/13/2024 | IDCAccording to the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker, Australia’s traditional PC market )inclusive of desktops, notebooks, and workstations) declined by 9.8% to 4.2 million units in 2023.
Africa's Smartphone Market Records Strong Growth in Q4 2023
03/12/2024 | IDCNewly released data from IDC's Worldwide Quarterly Mobile Phone Tracker shows that Africa's smartphone market saw shipments grow 12.5% year on year (YoY) in Q4 2023 to total 19.8 million units.